CUSTOM PROCESS

We know that the custom process can be overwhelming but we've broken it down to just six simple steps! 

1.

BASE STYLE

Choose from our 12 iconic base silhouettes to begin customizing.

2.

LEATHER

Select from 40+ leather options from rugged cowskin to buttery lamb. All of our leathers are a direct bi-product of the food-industry and tanned with strict environmental regulations.

3.

Hardware

We offer six hardware colors: Silver, Gunmetal, Black Oxide, Gold, Rose Gold, and Antique Brass. All hardware throughout will match your selection.

4.

Lining

3 weights, hundreds of colors... a place for your individual colors to shine through!

5.

add-ons

Fur, Fringe, Studs, Paint... this is where the real fun begins! The sky is the limit with custom possibilities!

6.

FIT

Either at our studio, or in the comfort of your own home with our Try-At-Home Kit, customized fit is an essential part of the BY THE NAMESAKE experience. We use our canvas jackets in size 00-24 to fit bodies of all shapes and sizes... because everyBODY deserves to feel like a rockstar!

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@BYTHENAMESAKE FOR BEHIND THE SCENES ACCESS

as your jacket is worn in, broken down, stretched to fit, and scarred from adventure, it will carry your story forward, as we have carried the stories of our namesakes.

Rosa Halpern, Creative Director